Great ideas are like oxygen for an organization.
The best ideas are extensible – they have legs – across more than one aspect of your marketing and sales program. And if you’re looking for one or two great ideas, it helps to have lots of them to choose from. 3-Hour Think Tank is all about ideation. Conceptual blending, cross-pollination, mind mapping... there are numerous roads you can take to get outside of the proverbial box. But ideas alone aren't enough, you also want a plan to integrate them and execute.